How much should I be spending to generate one new camper?

A common questions I get from camp owners and camp marketing directors is this– how much should we be spending for Facebook Ads for our summer camp? This is a great question to be asking. The answer is fairly simply and involves a few different variables. First of all, its important to know your numbers. […]

What’s my ROI on Camp Fairs and Should I Continue?

What is my true return on investment for camp fairs? Is it really worth it? Find out what a camp director learned just recently and why he won’t be signing up for any more fairs soon. This spring we did something we hadn’t done in a long, long while- sign up for a Camp Fair. […]