StoneTemple.com recently researched phone versus desktop internet traffic. They found that phone devices have officially taken the lead, up to 63% from 57%.
So does this also ring true for prospective camp families looking to enroll in summer camp?
I took a sample of several of our Grow My Camp clients this past week and found a similar pattern. Of the 8 camps I pulled from, 45% of total traffic came from phone devices. I agree with Stone Temple’s prediction– we camp directors will see this number continue to rise.
So, what can we glean from this information to make sure we’re marketing our summer camp with phones in mind?
- Make sure your camp website is mobile responsive. This seems like a no brainer, but even some of the best camp websites can have a glitch here from time to time. Last week a prospective family mentioned to me that our dates and rates link wouldn’t show up when she rotated her phone. We had to get with our web team to fix this issue.
- Ensure that your landing pages are mobile friendly. For the same reasons you want to make sure if you’re using landing pages, they look good and adapt for phone users. Many times your landing page is your first and only shot to encourage a prospective family to request information.
- Make your communication sticky. Whether it’s an email or voicemail, make sure you keep in mind that your prospect is likely on their phone. For emails, keep them short and concise as mom or dad may be checking your email in the carpool line. For voicemails, be sure and state your call back phone number early and clearly in the voicemail. They will likely call you back by clicking the number in their text voicemail.
In summary, it’s clear that parents are more and more using phones to discover our summer camps. And next time you use your phone, remember that prospective camp families are probably using their phone in a similar way!