How much should I be spending to generate one new camper?

A common questions I get from camp owners and camp marketing directors is this– how much should we be spending for Facebook Ads for our summer camp? This is a great question to be asking. The answer is fairly simply and involves a few different variables. First of all, its important to know your numbers.…

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What’s my ROI on Camp Fairs and Should I Continue?

What is my true return on investment for camp fairs? Is it really worth it? Find out what a camp director learned just recently and why he won’t be signing up for any more fairs soon. This spring we did something we hadn’t done in a long, long while- sign up for a Camp Fair.…

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What’s the most valuable building on your campus?

Your most valuable building on campus is likely the one you’re not thinking about… If I were to ask you “Which building on your campus is the most valuable?”..what would you say? Immediately, as camp owners and directors, we start thinking about our most recent building investment. You are likely thinking about that new dining…

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