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How do you get +216 campers ahead of last summer?

This week I got an opportunity to check in with one of our North Carolina summer camps. They have been with Grow My Camp since our beginning and are seeing some encouraging momentum with enrollment. I hope this interview inspires you to know that you too can grow your camp! 1. What specifically are you…

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What Makes Grow My Camp Unique?

Yesterday I had an encouraging conversation with a camp owner in the Bay Area. He asked me some very intelligent questions as he was on the cusp of choosing a marketing agency for his summer camp. Our conversation was insightful and reminded me about why and how we do things at Grow My Camp. There…

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How Do I Best Budget My Summer Camp’s Marketing Dollars?

With summer camp sessions winding down, most of us are thinking about one thing– vacation! Once we get back to the camp office, we likely will be tackling one big assignment, setting our summer camp’s marketing budget. Here are five questions that have helped me land the plane on how best to allocate my summer…

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Surveys. The courage to tell the truth about ourselves.

Do you send out surveys to your camp families the day camp ends? We didn’t either for a long time and we, along with our camp families, missed out. At Grow My Camp we believe in telling the truth. That just doesn’t apply to our summer camp marketing efforts. It actually starts with telling the…

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We’re Going to CampMinder Camp 9!

We are pleased to be headed to Boulder, CO (January 16-18) to attend CampMinder Camp 9. CampMinder has been leading the charge when it comes to creating a forum for camps to thrive and better market their summer camp. On Thursday, January 17th I will be facilitating a breakout session titled “How Much Should I…

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How Many Parents Are Finding Your Camp On Their Phone?

StoneTemple.com recently researched phone versus desktop internet traffic. They found that phone devices have officially taken the lead, up to 63% from 57%. So does this also ring true for prospective camp families looking to enroll in summer camp? I took a sample of several of our Grow My Camp clients this past week and…

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3 Tips to Marketing Your Summer Camp in the Fall

I recently read and ACA article titled Why Camp Marketing Isn’t Seasonal. I couldn’t agree more with the position of the article. So, where do we go from here? What should my fall marketing look like for my summer camp? Here are 3 marketing tips for your summer camp that should drive more leads and…

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Should I Nix Print Advertising for My Summer Camp?

Is print advertising for my summer camp really worth the spend? And, if I do continue print marketing for my summer camp, where can I maximize my efforts? Both questions have surfaced in recent conversations with camp marketing directors. So let’s dive in. To Continue or Not To Continue? To begin, how do I decide…

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3 Marketing Must Haves for Your Summer Camp

As summer comes to a close, we camp owners and directors take a big deep breath, and hopefully some R&R, before gearing back up for the Fall. Inevitably we will at some point jump back into our fall camping rhythms and likely find ourselves at a conference where someone will lead a session about marketing…

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How much should I be spending to generate one new camper?

A common questions I get from camp owners and camp marketing directors is this– how much should we be spending for Facebook Ads for our summer camp? This is a great question to be asking. The answer is fairly simply and involves a few different variables. First of all, its important to know your numbers.…

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